Matthews Real Estate Investment Services™
Aerial view of the Secure & Go Storage facility at 1200 Central Ave in Holland, Michigan
Secure & Go Storage

Self-Storage

6 Property PortfolioWestern Michigan

Holland·Zeeland·Byron Center·Portage·South Haven·Kalamazoo

Portfolio Snapshot

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Executive Summary

The Opportunity

Campbell Watkins, Austin McLeod, and Hunter Reynolds with Matthews™ have been exclusively hired to market for sale a six-property self-storage portfolio totaling ±411,692 net rentable square feet across 2,470 units in Western Michigan. The portfolio is privately owned and managed by a small in-house staff overseeing more than 411,000 NRSF within a 50-mile radius, presenting meaningful operational upside across the board. The portfolio is currently 66% physically occupied and 60% economically occupied, offering a new owner attractive returns at stabilization, and is being offered at a very attractive price per square foot which is well below replacement cost today. The Seller has also invested over $1.6 million in capital improvements across the portfolio within the last two years.

The seller currently spends only $4,000 per month on advertising across all six locations, leaving substantial room for a professional operator to drive lease-up and improve performance. The tenant insurance program was implemented only one year ago, and the portfolio collects minimal revenue from admin fees and late fees. Expansion opportunity also exists at the Byron Center, Zeeland, Holland, and South Haven locations.

The trade areas also demonstrate strong demographics with over 100,000 residents living within 5 miles of the Kalamazoo, Portage, and Byron Center locations. Additionally, more than 120 residential developments are underway within 5 miles of the portfolio's facilities, representing over $3.7 billion in estimated value, according to TractIQ.

The broader West Michigan growth story reinforces the long-term demand base. Grand Rapids sits in Michigan's fastest-growing metropolitan area, having added 33,600 residents since 2020 with no pandemic-era population loss, and Kent County is projected to grow 13% through 2050 while the state overall declines. The market has over $3.5 billion in development recently announced or underway, including Corewell Health's $1.3 billion Butterworth Hospital expansion, the $795.8 million Fulton & Market riverfront project, and the $175 million Amway Stadium delivering in spring 2027. To the south, Kalamazoo is anchored by Pfizer's Portage campus — the company's largest manufacturing facility in the world, with approximately 3,000 employees and an estimated $3 billion in annual local economic impact — along with Stryker's global headquarters and $8.6 billion in regional capital investment, including Ford's BlueOval Battery Park 35 minutes east. Kalamazoo rents are growing 4.3% to 6.0% annually from a base 33% below the national average, providing meaningful room for continued rental rate growth.

This opportunity is being offered on a market bid, call-for-offers basis. The Call for Offers date is set for October 8th. Please contact Campbell Watkins to discuss pricing guidance and gain access to the deal room.

Six Assets · One Portfolio

The Portfolio

Six strategically located self-storage facilities across Western Michigan.

Locations

Western Michigan Portfolio

All six assets sit within a ±50-mile operating radius spanning the Grand Rapids and Kalamazoo markets and the Lake Michigan shoreline.

Hover a number to view property details

Map of Western Michigan showing all six Secure & Go Storage locations

Why This Portfolio

Investment Highlights

  • 01

    Operational Upside

    The privately owned portfolio is managed by a small in-house staff overseeing more than 400,000 NRSF, creating meaningful opportunity for a professional operator to enhance performance.

  • 02

    Lease-Up Potential

    Portfolio occupancy is currently 66% by units and 60% economically, offering attractive returns at stabilization.

  • 03

    Below Replacement Cost

    The portfolio is offered at a very attractive price per square foot, well below replacement cost today.

  • 04

    Expansion Opportunity

    Additional expansion potential exists at the Holland, Portage, and South Haven locations.

  • 05

    Limited Marketing Spend

    The seller spends only approximately $4,000 per month advertising all six facilities, leaving substantial room for professionalized marketing and lease-up.

  • 06

    Ancillary Income Upside

    Tenant insurance was implemented only one year ago, while admin and late-fee revenue remain minimal.

  • 07

    Residential Development

    More than 120 residential developments are underway within five miles of the portfolio's facilities, representing over $3.7 billion in estimated value.

  • 08

    Recent Capital Investment

    The seller has invested over $1.6 million in capital improvements across the portfolio within the last two years.

Value-Add Thesis

Embedded Expansion Potential

Three of the six properties carry land available for future expansion — at Holland, Portage, and South Haven — allowing a new owner to add rentable square footage on sites already generating income.

Annotated aerial view identifying expansion land at 1200 & 1187 Central Ave in Holland

Property 01 · Holland, MI

1200 & 1187 Central Ave

±12.74 Acres · ±136,513 NRSF today

Annotated aerial view identifying expansion land at 800 Gladys St in Portage

Property 04 · Portage, MI

800 Gladys St

±6.04 Acres · ±54,620 NRSF today

Annotated aerial view identifying expansion land at 1505 2nd Ave in South Haven

Property 05 · South Haven, MI

1505 2nd Ave

±5.86 Acres · ±39,908 NRSF today

Market

Western Michigan

A diversified and growing regional demand base.

Grand Rapids / West Michigan

  • Michigan's fastest-growing metropolitan area, with 33,600 residents added since 2020 and no pandemic-era population loss
  • Kent County is projected to grow 13% through 2050 while the state overall declines
  • Over $3.5 billion in development recently announced or underway
  • Corewell Health's $1.3 billion, 780,000 SF Butterworth Hospital expansion
  • $795.8 million Fulton & Market riverfront project delivering 670 housing units
  • $175 million Amway Stadium delivering in spring 2027
  • REIT operators control only ~20% of square footage, leaving limited institutional competition

Kalamazoo / Southwest Michigan

  • Pfizer's Portage campus is the company's largest manufacturing facility in the world
  • Approximately 3,000 Pfizer employees and an estimated $3 billion in annual local economic impact
  • Stryker's global headquarters anchors the regional employment base
  • $8.6 billion in regional capital investment, including Ford's BlueOval Battery Park 35 minutes east
  • Rent growth of 4.3% to 6.0% annually from a base 33% below the national average
  • Zero REIT operators within the five-mile trade area

Demographics

Portfolio Demand Drivers

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Residential developments within 5 miles of portfolio facilities
$0.0B+
Estimated residential development value
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5-mile population at the Kalamazoo, Portage & Byron Center locations

Trade Area Detail

Average household income, home price, and homes on market by portfolio city
CityAvg. Household IncomeAvg. Home PriceHomes on Market <$1M
Holland, MI$104K$357K±140
Byron Center, MI$125K$465K±170
Portage, MI$103K$280K±60
South Haven, MI$95K$380K±150
Kalamazoo, MI$75K$203K±59

Photography

Portfolio Gallery

Drone photography from all six Western Michigan locations. Hover to pause.

1200 & 1187 Central Ave · Holland, MI
1200 & 1187 Central Ave · Holland, MI
10869 Paw Paw Dr · Holland (Zeeland), MI
10869 Paw Paw Dr · Holland (Zeeland), MI
7295 Clyde Park Ave SW · Byron Center, MI
7295 Clyde Park Ave SW · Byron Center, MI
800 Gladys St · Portage, MI
800 Gladys St · Portage, MI
1505 2nd Ave · South Haven, MI
1505 2nd Ave · South Haven, MI
550 Nazareth Rd · Kalamazoo, MI
550 Nazareth Rd · Kalamazoo, MI

Explore the Secure & Go Storage Portfolio

Access the Offering Memorandum, financial information, and additional due diligence materials.

Exclusively Listed By

Broker of Record

Matthew Fitzgerald

Broker Lic. No. 6502432668 (MI) · Firm Lic. No. 6505432273 (MI)